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● Honest comparison · updated May 2026

Ecom Forward
vs BeProfit.

No sales spin. Where BeProfit wins, we say so. Where Ecom Forward wins, we point to the specific feature so you can verify yourself. Pick the one that fits your business.

BeProfit shows you yesterday's profit.
Ecom Forward runs the business.

BeProfit is a profit tracker — and a good one. But running an ecommerce brand needs more than yesterday's number. You need cash-flow visibility (will I make payroll this month?), forward-looking goals (are we on pace?), a team working inside the same data (your accountant, VA, media buyer — each with their own scoped access), and tasks tied to the metrics rather than parked in a separate Notion.

Most BeProfit users we talk to are running BeProfit + a forecasting spreadsheet + Notion or Asana for tasks + an email thread to their accountant. Ecom Forward replaces that stack at $99/mo for a single store.

Choose Ecom Forward if…

  • You sell on Shopify only (one or many stores).
  • You want P&L + Cash Flow + Balance Sheet — not just P&L.
  • You manage by monthly goals and want them tracked first-class.
  • You give scoped access to accountants, agencies, or contractors.
  • You want Ford — an AI co-founder built into the dashboard, Slack and Telegram.
  • You value every feature at every tier — no gating.

Choose BeProfit if…

Acquired by Viably, Oct 2024
  • You sell across multiple platforms (Shopify + Amazon, WooCommerce, Wix).
  • You need 4+ shipping carrier integrations (Shippo, ShipStation, ShipHero, ShippingEasy).
  • You're a dropshipper using AliExpress + CJ Dropshipping for COGS automation.
  • Your accountant needs the most configurable cost engine — % of ad spend variable expenses, fulfillment profiles by zone, predicted returns.
  • You want scheduled custom reports emailed to multiple recipients.

Both products do live P&L well. The matrix below shows where each one is structurally ahead — pick by the rows that matter to your business, not by feature count.

Feature-by-feature

FeatureEcom ForwardBeProfitNotes
Profit & analytics
Live P&L statement
Per-store breakdown
Per-vendor / per-type / per-status profit
BeProfit gates this behind their Pro tier ($99); EF includes it on every plan.
MER / POAS / Break-even ROAS
Per-order unit economics
Subscription order auto-detection (Recharge/Skio/Loop)
Cash & balance sheet
Cash Flow statement
BeProfit doesn't ship a Cash Flow product.
13-week rolling cash forecast
Runway / burn rate widget
Shopify Payouts auto-sync
Balance Sheet (assets / liabilities / equity)
Auto-derived inventory valuation
Retained earnings auto-calculation
Marketing analytics
Meta Ads
Google Ads
TikTok Ads
Pinterest Ads
Snapchat Ads
Bing / Microsoft Ads
Klaviyo (campaigns + flows + per-day revenue)
Total ad spend pulled directly (not UTM-only)
BeProfit's Google Ads attribution is UTM-only — multiple users report it imports ~15% of actual spend.
UTM Attribution Wizard (single-touch)
—
BeProfit gates UTM attribution behind their Ultimate tier ($149).
Goals & forecasting
Goals tab (per-store, per-month, 6 metrics + history)
Goal-vs-actual streak + pacing
Forecast tab (MTD projection, YoY, pacing)
Profit simulators (what-if scenarios)
—
EF ships a free profit simulator at /tools/profit-simulator; BeProfit ships 4 in-product simulators.
Inventory & catalog
Variant-level COGS sync from Shopify
Tier-based COGS (volume tiers)
Bulk COGS via CSV / Google Sheets
Restock alerts / days-of-stock signals
Dead-stock detection
6-input COGS cascade with priority
BeProfit's deepest cost-modeling surface — a real strength of theirs.
Team & permissions
Custom team roles per-tab (editor / viewer)
BeProfit has Admin / View-only — no per-tab granularity.
Activity history — see who changed what
Self-serve workspace consolidation
BeProfit pushes workspace consolidation to email support.
Self-serve plan cancellation
—
EF uses Stripe Customer Portal — two clicks. BeProfit's recent Shopify reviews report cancellation friction.
Operating tools
Tasks board + automations
AI Listings (AI-written copy + images → push to Shopify)
Ford — your AI co-founder, in chat + Slack + Telegram
AI-written daily-health email
EF's morning briefing is AI-written from your real numbers. BeProfit's is templated.
Monthly ROI recap email
Per-store breakdown in daily digest
Multi-platform & integrations
Shopify (orders, products, payouts, GDPR webhooks)
Amazon
WooCommerce
Wix
Shipping carriers (Shippo, ShipStation, ShipHero)
Dropshipping platforms (AliExpress, CJ Dropshipping)
EF covers the dropshipper segment via AI Listings instead.
Mobile & access
Mobile-installable PWA (home-screen icon, fullscreen)
Mobile peek view (`/today`)
Native iOS / Android app
Mobile-responsive web
Currency & internationalization
Multi-currency reporting (live FX rates)
BeProfit displays in shop currency only — no FX consolidation.
Conversion log per row (so you can see how it got there)
Per-store timezone alignment
—
Tax-exclusive view for EU/UK stores
—

Sourced from BeProfit's public documentation, Shopify App Store listing, and integration directory (May 2026). If we're outdated, tell usand we'll update.

Pricing — what you'd actually pay

Your situationEcom ForwardBeProfitWhat gives
Single store, 800 orders/mo, wants UTM + LTV cohorts
Captain
$99/mo
Ultimate
$149/mo
EF includes UTM-equivalent (full ad-platform spend) + cohorts on every plan. BeProfit gates them to Ultimate.
Three stores, 2,000 combined orders/mo
Crew
$199/mo
Plus
$249/mo
BeProfit forces 3-store operators to their Plus tier. EF's Crew plan covers 5 stores natively.
Ten stores or agency operator
Fleet
$349/mo
Plus+
$249+ /mo
BeProfit Plus is unlimited stores at $249. EF Fleet is 10 stores + founder support + onboarding. Different value props at similar price.
Multi-platform (Shopify + Amazon)
—
Not supported
Plus
$249/mo
EF is Shopify-only by design. If you sell on Amazon and Shopify, BeProfit is the right tool.

Both products: 7-day free trial, card up front, cancel anytime. Annual plans typically 20% off the monthly rate. See full Ecom Forward pricing →

Where BeProfit is genuinely ahead

Where they're structurally ahead today.

  • Multi-platform. Amazon, WooCommerce, and Wix integrations are native. EF is Shopify-only by design.
  • Cost-modeling depth. 6-input COGS cascade, % of ad spend variable expenses, fulfillment profiles by zone, workspace-shared expenses.
  • Custom Report Builder. Build a custom report and email it to multiple recipients on a daily / weekly / monthly schedule.
  • Shipping carrier integrations. Shippo, ShipStation, ShipHero, ShippingEasy direct.
  • Dropshipping integrations. AliExpress Chrome extension + CJ Dropshipping auto-COGS.
  • Bing Ads. EF doesn't sync Bing.

Where Ecom Forward is genuinely ahead

BeProfit is a profit tracker. Ecom Forward is where you run the business — money, team, goals, tasks, all in one place.

  • Cash Flow + Balance Sheet. 13-week rolling forecast, runway widget, auto-derived inventory + retained earnings + payouts. BeProfit ships P&L only.
  • Goals as a first-class tab. 6 metrics × per-store × per-month + history + hit/miss streak. BeProfit has no goal-tracking surface.
  • Ford, your AI co-founder. Ask anything in plain English in the dashboard, Slack, or Telegram. BeProfit has nothing like it.
  • Per-tab custom team roles. Give your accountant just Financials, your agency just Marketing. BeProfit has Admin / View-only.
  • Multi-currency reporting. Convert all stores to a reporting currency via live FX rates. BeProfit is shop-currency-only.
  • Subscription order auto-detection. Recharge / Skio / Loop / native — no manual config.
  • Tasks board + AI Listings. The operating workflow inside the analytics product, not just a read-only dashboard.
  • Self-serve everything. Cancel, swap plans, invite team, consolidate workspaces — all in-app. BeProfit pushes most of these to support email.
  • Every feature at every tier. Captain $99 includes the same features as Fleet $349 — only store count + AI cap + support depth differ.

Common questions

Is Ecom Forward cheaper than BeProfit?

For the most common buyer (single-store operator who wants UTM + LTV cohorts), yes — Captain at $99/mo vs BeProfit Ultimate at $149/mo. For a 3-store operator, EF Crew at $199/mo vs BeProfit Plus at $249/mo. For an unlimited-store agency, BeProfit Plus at $249/mo is cheaper than EF Fleet at $349/mo — though Fleet includes founder onboarding + direct support that BeProfit doesn't bundle at any price.

Do I lose any features by switching from BeProfit to Ecom Forward?

Yes, in three areas: (1) multi-platform — if you sell on Amazon / WooCommerce / Wix, Ecom Forward won't help. (2) shipping carrier integrations — Shippo, ShipStation, ShipHero, ShippingEasy are BeProfit-only. (3) the deepest cost-modeling configurations — % of ad spend variable expenses, fulfillment profiles by zone, predicted returns. If any of those are load-bearing for you, stay on BeProfit.

What do I gain by switching?

You stop running your business across four tools. BeProfit tells you what your profit did yesterday — that's its job, and it does it well. But to actually run an ecommerce brand you also need cash-flow visibility, forward-looking goals, a team working inside the data (each with scoped access), and tasks tied to the metrics. Most BeProfit users today stitch BeProfit + a forecasting spreadsheet + Notion or Asana + an email thread for handoffs. Ecom Forward replaces that stack.

Concretely: Cash Flow + Balance Sheet, Goals as a first-class tab, per-tab custom team roles, Tasks board, Ford the AI analyst, multi-currency reporting, subscription order detection — all at $99/mo at the entry tier, same feature set as the $349 tier, just fewer stores.

Can I import my BeProfit data into Ecom Forward?

Most of what matters re-syncs from Shopify automatically when you connect — orders, products, COGS (variant-level), refunds, customers. Custom expense categories you set up in BeProfit need to be re-created in Ecom Forward (a 5-minute job for most stores). If you have a heavy custom-metrics setup in BeProfit, email us and we'll help.

Is BeProfit going away?

No. They were acquired by Viably (an ecommerce banking and lending platform) in October 2024 and now operate under Viably's umbrella as “Viably Profit Analytics.” The product is actively maintained. Strategically, analytics is no longer their parent company's primary product — Viably's core business is lending, and BeProfit's role inside that is partly to feed merchant data into the lending pipeline. Whether that matters to you depends on your appetite for sharing your numbers with a fintech.

Why should I trust this comparison page when you wrote it?

Honest answer: you shouldn't, fully. We've tried to keep the matrix factual (sourced from BeProfit's public docs and Shopify listing as of May 2026), and we've called out where they win — including specific features we don't ship and don't plan to. Try both for 7 days each, compare your actual workflow, and pick the one that fits. We'd rather you pick BeProfit because it's right for your business than churn off Ecom Forward because it isn't.

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