Run the whole
business from
one screen.
Ecom Forward replaces your dashboards, task boards, and reporting sheets with one workspace built for DTC founders and their teams. See every number. Ship every decision. Align every person.
14-day free trial · Cancel anytime
Signal · Attention
ROAS on Meta dropped to 1.8× (-43% WoW)
Review Q2 creative batch with team
Revenue
$248,420
Orders
2,847
ROAS
3.8×
Net Profit
$62,400
Revenue · last 16 days
$248,420 vs $210,080 prev.
5 tools
replaced with one
12 hrs
saved per week, per operator
< 10 min
from signup to live data
1 team
finally on the same page
Running a growing
brand shouldn't mean
seven browser tabs
and a Sunday spreadsheet.
Revenue lives in Shopify. Ads live in three different dashboards. Tasks live in a board your marketer built — maybe. Goals live in your head. And by the 5th of the month nobody's quite sure if you actually hit April.
You built a real business. You're running it on a patchwork of tools that don't talk to each other. The spreadsheet breaks. Numbers disagree. Your team asks you for updates you don't have time to pull. And you're the bottleneck for every decision.
There's a better way to run this.
One command center for
your entire ecommerce operation.
Ecom Forward pulls everything — revenue, ads, products, tasks, goals, team — into one living workspace. Numbers update in real time. Signals tell you what needs attention. Your team sees what you see.
Every store. Every number. One glance.
Revenue, orders, ad spend, ROAS, profit — live, for every store you run, reported in one currency. Stop asking your marketer for updates. Stop opening three different admin panels. Your business finally speaks in numbers, not feelings.
- Multi-store view with automatic currency conversion
- Live today view next to historical performance
- Break down by day, week, month, or custom range
- Spot trends the moment they start
All stores · month to date
3 stores · reported in USD
Total revenue
$248,420
Your business whispers. Ecom Forward makes it shout.
Smart signals scan your data continuously. ROAS dropping. Inventory running out. A product suddenly trending. A cash runway tightening. Delivered to your dashboard and your inbox — the moment they happen.
- 20+ pre-built signal rules, ready on day one
- Customize thresholds per store and per metric
- Email alerts at the priority level you choose
- Turn any signal into a task in one click
Signals · today
4 new · 2 need attention
ROAS on Meta fell to 1.8× (-43% WoW). Creative refresh suggested.
‘Nomad Backpack’ up 340% this week. Stock 6 days at current pace.
April revenue goal reached — 4 days ahead of schedule.
Cash runway trending under 45 days on current burn.
No more ‘where do we track this?’
A built-in task board lives right next to your numbers — not in a separate app. Assign work, set priorities, drag to done. Invite your team with granular, tab-level permissions. The whole company finally sees the same truth.
- Kanban board with custom, per-team columns
- Invite unlimited teammates with tab-level roles
- Turn signals, goals, or gut-feelings into tasks
- Every change is audit-logged automatically
Operations board
5 openPull March ad spend + reconcile with P&L
Launch creative batch for Spring SKU drop
Refresh ‘Nomad Backpack’ product pages
Forecast Q2 inventory needs
Hit April revenue goal
A profit & loss that writes itself.
Revenue minus COGS minus ads minus fees minus operating expenses. Cash flow. Balance sheet. All calculated nightly from your actual store and platform data. No accountant call. No waiting for month-end.
- Auto-generated P&L, cash flow, and balance sheet
- Per-platform ad spend, broken out line by line
- Custom expense categories with multi-currency input
- CSV export for your accountant in one click
Profit & loss · April 2026
Auto-generated · USD
Everything else a modern operator needs.
Goals & forecast
Set monthly and quarterly targets. Watch live pacing. Finish the quarter on schedule — not behind it.
Product analytics
Know which products actually make you money after COGS and ads. Not just which ones sell.
Ad platform sync
Meta, TikTok, and Google Ads — synced nightly, broken down by campaign, unified in one view.
AI Listings
Generate optimized product titles and descriptions. Push to Shopify in bulk, chunked safely.
Audit log
Every edit signed and stamped. Trust your team, verify everything. Perfect for ops teams and investors.
Multi-currency
Sell in EUR, spend in GBP, report in USD. Your operating currency, always — conversions logged.
One workspace
instead of five apps.
Stop paying for a performance dashboard, a task board, a goal tracker, a reporting spreadsheet, and an alerts tool that don't talk to each other. Run your business on one stack — the one built for it.
One tool now
Dashboard, tasks, goals, reports, signals — all connected, all live, all inside one workspace your whole team uses.
Your agency doesn't need to see your P&L.
Custom roles with per-tab access. Every teammate, exactly scoped.
From signup to same-day clarity.
apex-outdoor.com
Connected
01
Connect your store
Link Shopify in a few clicks. Add Meta, TikTok, or Google Ads if you use them. We start pulling your data immediately.
Revenue
$248K
02
Meet your dashboard
Revenue, profit, ad spend, and product performance populate in minutes. Historical data backfills in the background.
03
Invite your team
Bring in your ops lead, marketer, bookkeeper. Set tab-level permissions. Everyone starts working from the same screen.
One product, three tiers.
Every feature, every tier.
The only difference is how many stores you connect. Start with a 14-day free trial. Cancel anytime during the trial and you won't be charged.
Captain
For solo operators running one serious store.
Billed annually at $792
- 1 Shopify store
- Unlimited team seats + custom roles
- Every feature in Ecom Forward
- 300 AI listings / month
- Email support
Crew
For scaling brands with a small team.
Billed annually at $1788
- Up to 3 Shopify stores
- Unlimited team seats + custom roles
- Every feature in Ecom Forward
- 1000 AI listings / month
- Priority email support
Fleet
For multi-brand operators running at scale.
Billed annually at $3480
- Up to 10 Shopify stores
- Unlimited team seats + custom roles
- Every feature in Ecom Forward
- 3000 AI listings / month
- Direct founder support + onboarding call
Running 10+ stores?
Custom Enterprise plan
Holding companies and portfolio operators. Custom limits, invoicing, dedicated account manager.
Agency, creator, or coach?
Earn 25% for 12 months on every referral
Free to join. Your clients pay, you earn monthly via our affiliate program.
All plans include a 14-day free trial. Card on file, not charged until day 15. Cancel anytime. Prices in USD.
The brands winning the next decade won't be the ones with the most tools. They'll be the ones who know what's happening — and what to do next.
Anything else?
Ready to run the whole business from one screen?
Set up in under 10 minutes. See your real numbers same-day. Invite your team the moment it clicks.