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Ecom Forward + Google Analytics 4

Add the relative traffic and funnel picture next to your real revenue.

What we pull in

Read-only, from Google Analytics 4:

  • Sessions and users
  • Traffic by channel
  • The behavior funnel, views, cart, checkout, purchase
  • Ecommerce metrics
What it powers in Ecom Forward

Once connected, this data turns into:

  • The Analytics deep-dive tab
  • Channel mix and where the funnel leaks
  • Landing-page conversion and device breakdowns
  • A relative view that complements, never replaces, Shopify revenue
Connecting it

How the Google Analytics 4 connection works.

Connect GA4 with one click via OAuth (read-only). If your login can see more than one property, Ecom Forward shows a picker.

Read-only & encrypted. This connection is read-only and encrypted. Ecom Forward only reads data, it never posts, sends, edits, or changes anything in your account.

Common questions

Google Analytics 4, answered.

Why is GA4 revenue lower than my Shopify revenue?

That's expected. GA4 can't see consent-declined or tracking-blocked visitors, so it under-reports revenue, often 10-40%. Shopify stays the source of truth for money. GA4's value is the RELATIVE picture: channel mix, funnel leaks and landing-page conversion.

My agency runs my GA4, can I still connect it?

Yes. Have them grant your Google account Viewer access to the property, then connect with that account. Connecting with a Google login that can't see the property will simply find no properties.

Does Ecom Forward change my GA4 setup?

No. The OAuth grant is read-only. It reads reports and never edits your GA4 configuration, events, or data streams.

Ready?

Connect Google Analytics 4 and
let Ford do the math.

Start free, connect your stack one tool at a time, and get numbers that finally reconcile, with an AI co-founder that reads all of it.

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