Ecom Forward + Klaviyo

See exactly how much of your revenue email and SMS actually drive.

Start free trial See it in the product

● What we pull in

Read-only, from Klaviyo:

Campaigns, sends, opens, clicks and revenue
Flows, automation performance and revenue
Email and SMS revenue attribution
Subscriber count

● What it powers in Ecom Forward

Once connected, this data turns into:

Email marketing analytics on the Marketing tab
The share of total revenue your email and SMS drive
Campaign and flow performance, ranked
Open and click rates, campaign-weighted with a flow fallback

● Connecting it

How the Klaviyo connection works.

Connect Klaviyo by pasting a read-only private API key (it starts with pk_). Ecom Forward live-tests it before saving, so a wrong key is rejected on the spot rather than discovered later as an empty tab.

Read-only & encrypted. This connection is read-only and encrypted. Ecom Forward only reads data, it never posts, sends, edits, or changes anything in your account.

● Common questions

Klaviyo, answered.

Does Ecom Forward double-count email revenue in my P&L?

No. Your Shopify revenue already includes email-driven orders, so Ecom Forward shows Klaviyo as a SHARE of revenue, 'email drove 32% this month', never as an added line. Your profit stays correct.

Will it send emails or change my flows?

No. The Klaviyo connection uses a read-only key. It reads campaign and flow performance and never sends, edits, or creates anything in your account.

Does SMS revenue show up too?

Yes. Ecom Forward separates email and SMS revenue using Klaviyo's attribution, and per-store toggles let you hide a channel you don't use.

● Ready?

Connect Klaviyo and
let Ford do the math.

Start free, connect your stack one tool at a time, and get numbers that finally reconcile, with an AI co-founder that reads all of it.