Live cash flow statement, rolling 13-week forecast built from your last 90 days of activity, runway widget that turns red when you're below 3 months, and Shopify Payments auto-sync so deposits land in the right week without spreadsheets.
P&L tells you whether each order made money. It does not tell you whether you'll have cash to pay your supplier next Tuesday. The two get further apart every time you scale ad spend, hold more inventory, or wait on Shopify Payouts that take 2-3 days to land.
Most ecom analytics tools show a P&L and stop there. Operators paper over the gap with a spreadsheet that's stale within a week. The result: profitable Shopify stores that run out of cash mid-Q4 because nobody saw it coming until the supplier invoice bounced.
What we hear from operators: "I knew my margin was healthy. I just didn't realize the next 6 weeks of payouts wouldn't cover the inventory I'd already ordered." That gap is what this page is about.
No spreadsheets, no manual entry, no “estimated” numbers — every line item is sourced from your real Shopify and bank data.
A weekly bar chart projecting inflows + outflows + ending balance for the next 13 weeks. Built from your last 90 days of activity — automatically extends with each day of new data. Bars turn red the week you'd run negative, green when you're building cushion.
One number, top of the Cash Flow tab: how many months of cash you have at your current burn. Green at 6+ months, amber 3-6, red below 3. If you're cash-flow-positive, it shows “Profitable — no runway limit” instead of a fake number.
A nightly job pulls every Shopify Payout into your cash flow as an inflow on the deposit date. No more “we sold $40K but only $33K hit the bank” confusion — gross sales, tx fees, refunds, and chargebacks all reconcile automatically into the deposit week.
Wholesale wires, founder loans, supplier prepayments, tax estimates, the random thing your bookkeeper just told you about — all logged in seconds. Custom categories you control, no fixed taxonomy.
You order $80K of holiday inventory in October. Suppliers want 50% on order, 50% on shipment. Your forecast shows November inflows are healthy — but week 47 (when you actually have to pay the second 50%) is $12K short because Black Friday payouts haven't landed yet. You see it in week 42 and renegotiate the terms instead of scrambling at midnight.
You bump Meta from $8K/mo to $15K/mo to push growth. P&L still looks fine. But the runway widget drops from 8 months to 3 in the same week, because the cash hit lands now while the revenue lift won't fully arrive for 30-45 days. You catch it on day 4 and pull back, instead of explaining it to your board on day 30.
A new supplier wants 30% upfront for a $25K reorder. You log the prepayment, see the next 4 weeks turn amber, and decide to split it across two POs. Without the forecast, the same $7,500 looks fine on a P&L and quietly puts you cash-negative the following week.
Most don’t ship a Cash Flow product at all. BeProfit (acquired by Viably in 2024) doesn’t have one. Lifetimely, TrueProfit, and Polar Analytics are P&L-and-attribution focused; cash flow isn’t part of their offering. TripleWhale ships the closest thing but it’s gated behind their enterprise tier.
Ecom Forward includes the full Cash Flow product — statement, forecast, runway, payouts auto-sync — at every tier including Captain at $99/mo. No upgrades to unlock it.
Cash Flow lives on the Financials tab next to two other surfaces most ecom tools skip.
7-day free trial, every feature at every tier, cancel anytime. The 13-week forecast populates from your historical Shopify data the moment you connect — no manual setup, no spreadsheet imports.
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