Set monthly targets for the six metrics that actually predict the month — revenue, profit, orders, ROAS, AOV, conversion rate. Per-store, per-month. Live pacing tells you whether you'll hit it. Hit/miss history shows you what your real run-rate looks like. A monthly ROI recap email summarises the month the day after it closes.
Goal tracking lives in a spreadsheet for most ecom operators. You set a monthly revenue target in January, glance at it once in week 3, forget about it until the 31st, and then realize you missed by 22% with two days left and nothing you can do about it.
The reason isn't that operators are lazy — it's that most analytics tools don't have a goals surface at all, or they bolt it on as an afterthought. BeProfit, TrueProfit, Lifetimely, Polar — none ship a first-class goals tab. So goal-setting either lives in a spreadsheet (forgotten by week 2) or doesn't happen.
The change Goals tab makes: when you log in every morning, the metric cards on the Goals tab tell you exactly which targets are on track and which are quietly falling behind — with enough lead time to actually adjust.
The Goals tab is a top-level surface — not a hidden checkbox in settings, not a “coming soon” placeholder. Built for the operator who actually wants to run by numbers.
Set targets for Revenue, Profit, Orders, ROAS, AOV, and Conversion Rate. Each metric has its own card showing target vs actual vs projection (extrapolated from your current pace). Skip the metrics you don't track — unset cards just say “Set a goal →” instead of pretending you care about a fake number.
Set different goals for each store you run. Pick the month from a dropdown — past months show what happened, current month shows live pacing, future months let you plan ahead. Multi-store operators get an All-stores aggregate view that adds the currency-typed targets across stores.
The history table shows the last 6 closed months side-by-side: actual vs target, hit-or-miss per metric. Above it, a strip says “Hit X of last Y months for Revenue” — only counting months where a target was actually set, so you don't inflate your denominator with unset months.
On the 1st of every month, a summary email lands in your inbox covering the previous month: revenue/profit/margin vs prior month, what the platform caught for you (loss days, ROAS breaches, low-margin days, out-of-stock products), highlights (best day, top product), and explicit goal hits/misses inline. The proof-of-value email.
Ecom operators are pragmatic. You want to know if you'll hit the number, not whether you earned a sticker.
“Don't break your 7-day streak” creates unhealthy weekend pressure and makes operators feel guilty about taking Sunday off.
Cross-customer leaderboards = privacy nightmare. Per-day push when off pace = notification fatigue. The daily digest email + monthly recap is enough signal.
Of the major ecom analytics platforms — BeProfit, TrueProfit, Lifetimely, Polar Analytics, TripleWhale — none ship a first-class Goals tab. The closest you get is “you can customize a report to your goals” or a single-target widget on the dashboard. That’s not goal tracking, that’s a number with no context.
Ecom Forward includes the full Goals product — six metrics, per-store, per-month, history, monthly recap email — at every tier including Captain at $99/mo.
7-day free trial, every feature at every tier, cancel anytime. Set your first goal in 30 seconds — pick a metric, type a number, save.
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