Most ecom analytics tools were built in the US for the US — single currency, tax-exclusive prices by default, US timezone — then bolted on "international support" later. EF was built EU-first: multi-currency consolidation across EUR/GBP/USD/PLN/SEK and 30+ others, a tax-exclusive P&L view for VAT-inclusive Shopify pricing, per-store timezone alignment, and GDPR data rights handled for you.
Run a Shopify store in the EU or UK and most analytics tools start lying to you on day one. Your prices include VAT (because that's how DTC works in Europe), but the tool reports "revenue" as the gross VAT-inclusive number — inflating margins by 19-25% depending on which member state's VAT applies. Your store currency is EUR but your supplier invoices in CNY and your bookkeeper wants USD reports. The tool either picks one and ignores the others, or makes you pay for the enterprise tier.
Features in EF that matter most when your business operates across currencies, VAT regimes, and timezones.
Each store has its own currency. Pick a reporting currency at the top of any tab — EUR, USD, GBP, PLN, SEK, CHF, NOK, DKK, CAD, AUD, and 20+ more. A per-conversion log records the rate and original amount so you can see how every number was reached.
Every store's Shopify-reported timezone (Europe/Amsterdam, Europe/London, Europe/Berlin) drives how orders bucket into days. Your 23:30 Amsterdam order on the 15th doesn't get counted as the 16th — it lands on the 15th in your local store-day, exactly the way Shopify admin shows it.
Self-serve data export (one click, returns every record we hold). Self-serve account deletion with a 30-day grace period and three confirmation emails (scheduled / 7-day reminder / completed). Sub-processors disclosed in the Privacy Policy. EU→US transfers documented under Standard Contractual Clauses.
You sell across Germany, Austria, Switzerland — three countries, three VAT rates (19%, 20%, 7.7%), two currencies (EUR + CHF). EF handles each store's currency natively and the tax-exclusive view normalises margins so you're comparing apples to apples instead of inflated VAT-inclusive numbers.
Your UK-based brand opened an EU storefront after Brexit to handle EU customs cleanly. Two stores, two currencies (GBP + EUR), two VAT regimes. EF consolidates both into your reporting currency for the board update, while keeping per-store P&L for tax filings.
Polish-based dropshipper, EUR + PLN + USD invoices coming in from Chinese suppliers. EF's per-row conversion log means your accountant can verify every COGS conversion. Catalog COGS uses tier-based pricing in PLN, converted to EUR for the reporting currency.
Subscriptions are denominated in USD ($99 / $199 / $349) and billed via Stripe. Stripe automatically applies your EU/UK VAT on top — your invoice shows the gross-of-VAT amount, and you reclaim the VAT through your normal returns. You see the base price plus your jurisdiction's VAT, not a hidden inclusive price.
Annual plans are 20% off (~$82/$166/$290 monthly-equivalent) and bill once for 12 months — the EU-friendly option for cash flow planning.
7-day free trial, all features at every tier. The EU-first features (tax-exclusive P&L, multi-currency, per-store timezone, GDPR self-serve) are ON by default, not gated to an enterprise tier.
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