Every owner watches different numbers. Ecom Forward lets you add the metrics you care about and hide the ones you don't, across the Dashboard, Daily Profit, and Marketing.
Built-in extras: CPA & break-even ROAS
Two metrics are ready to switch on. On Daily Profit, open the Columns button and toggle:
- CPA, cost per order (ad spend ÷ orders). Matches the “cost per purchase” number in your ad manager.
- Break-even ROAS, the minimum ROAS your ads need to break even (see unit economics).
Both also appear as tiles in the KPI hero, and you can set monthly targets for them under Goals.
Build your own metric
Open the Columns button on Daily Profit → + Custom metric(or add one from the Dashboard's Customize panel). You build it with a guided picker, not free-text typing:
- Pick a field, an operator (÷ × + −), and a second field.
- Optionally scale the result and choose a format (number, %, currency, ratio).
- Name it. Done, it shows as a column on Daily Profit and (if you want) a tile on your Dashboard.
The available fields are revenue, ad spend, COGS, transaction fees, refunds, profit, orders, sessions, and new customers. So, for example, CAC = ad spend ÷ new customers.
Heads up
Show & hide tiles
On the Dashboard and each Marketing channel, click Customize to show or hide individual tiles, including your custom-metric tiles. Your layout is saved to your account, and each teammate keeps their own. So your bookkeeper and your media buyer can look at the same store and each see the numbers that matter to them.