Everything lives in the left sidebar, grouped into a few clear sections. Here's the map. (Tip: if you can't find something, just ask Ford, “where do I set COGS?”, and he'll point you straight to it, for free.)
Top of the menu
- Command Center, your home cockpit. Live numbers + Ford.
- Dashboard, the detailed grid of every KPI and chart.
- AI Team, Ford (your AI co-founder) and your AI agent team. Ford's full chat lives here.
The sections
- Performance, Daily Profit (your day-by-day P&L), Conversion, Products (with a Performance tab and a Catalog tab for product costs), Customers, Support, Reviews, Chargebacks, and (if connected) Analytics.
- Marketing, a cross-channel Overview plus a sub-tab for each connected ad platform and Email, and a Creatives view of per-ad performance.
- Finance, Statements (P&L, Cash Flow, Balance Sheet), Forecast, and Goals.
- Reports, Cohorts, Discounts, Processing, Returns, Subscription churn, Customers-at-risk, and your own Custom reports.
- Workspace, Tasks (with Automations), AI Listings, and the Tools calculators.
- Settings, Stores, Team, Notifications & Ford's alerts, and the Audit log.
The footer
At the bottom of the sidebar: your Account (name, email, billing, subscription, data export) and the sign-out button. There's also a What's newbutton so you can see what we've shipped lately.
Note
What you see depends on your role and what you've connected. A teammate only sees the tabs they've been granted, and a sub-tab like Reviews or a specific ad platform only appears once that integration is connected.