The Products tab (Overview) ranks every SKU by revenue, units, orders, and contribution margin. It's the single best way to find your real winners — and quietly kill your losers.
Layout
- Date range selector — 7d, 30d, 90d, MTD, etc.
- KPI tiles — total products, revenue, units, avg margin.
- Products table — one row per product, sortable, searchable.
- Needs Attention — product-specific signals (restocks, surges).
Columns
- Product — title + image + link to detail page.
- Revenue — within the selected period.
- Units sold.
- Orders — the product appeared in N orders.
- AOV — average order value when this product is in the cart.
- Margin % — (revenue − COGS) / revenue.
- Contribution margin — absolute profit after COGS + attributed ad spend.
Product detail page
Click any product title to open the detail page with:
- Daily revenue + units chart.
- Full-period metrics table.
- Current catalog settings (COGS, inventory, notes).
- Signal history for this product.
Common use cases
- Find your real 80/20 — sort by revenue, find the top 20 products making 80% of revenue. That's your hero SKU set.
- Kill low-margin sellers — sort by revenue, filter for margin <10%. These SKUs are eating your P&L.
- Find surging products — sort by week-over-week delta. Catch trends early.
- Audit sizes / variants — roll up by product title to see which variants dominate.
Tip
Products without COGS set will show margin as blank. Fix them in Catalog and re-run — margin appears immediately (no re-sync needed on the display side).
See also
- Managing your Catalog — for COGS, inventory, and bulk editing.
- Signals & alerts — for restock and stock-out automation.