The Products tab (Overview) ranks every SKU by revenue, units, orders, and contribution margin. It's the single best way to find your real winners, and quietly kill your losers.
Layout
- Date range selector, 7d, 30d, 90d, MTD, etc.
- KPI tiles, total products, revenue, units, avg margin.
- Products table, one row per product, sortable, searchable.
- Needs Attention, product-specific signals (restocks, surges).
Columns
- Product, title + image + link to detail page.
- Revenue, within the selected period.
- Units sold.
- Orders, the product appeared in N orders.
- AOV, average order value when this product is in the cart.
- Margin %, (revenue − COGS) / revenue.
- Contribution margin, absolute profit after COGS + attributed ad spend.
Product detail page
Click any product title to open the detail page with:
- Daily revenue + units chart.
- Full-period metrics table.
- Current catalog settings (COGS, inventory, notes).
- Signal history for this product.
Common use cases
- Find your real 80/20, sort by revenue, find the top 20 products making 80% of revenue. That's your hero SKU set.
- Kill low-margin sellers, sort by revenue, filter for margin <10%. These SKUs are eating your P&L.
- Find surging products, sort by week-over-week delta. Catch trends early.
- Audit sizes / variants, roll up by product title to see which variants dominate.
Tip
Products without COGS set will show margin as blank. Fix them in Catalog and re-run, margin appears immediately (no re-sync needed on the display side).
See also
- Managing your Catalog, for COGS, inventory, and bulk editing.
- Signals & alerts, for restock and stock-out automation.