Ford's alerts — what he watches for you

Ford doesn't wait for you to ask. He watches your numbers around the clock — revenue, ROAS, profit, stock, refunds, chargebacks, reviews, sync health — and reaches out the moment something crosses a line. This is what turns a dashboard into something that actually has your back.

How it works

Every alert is built on your real, reconciled numbers— never a vague “this looks bad” guess, and never a made-up figure. Ford only fires once the data has fully settled (orders, refunds, and conversions all take a day or two to finish landing), so you're never alarmed by a number that's still moving. And he's deliberately quiet: a built-in cooldown means he won't nag you about the same thing twice, there's a daily cap on how many alerts get pushed, and quiet hours hold the non-urgent ones overnight.

Where alerts reach you

In the app — the “Needs Attention” panel on your Command Center and Dashboard. It collapses to a single glowing line so it never takes over the screen; click to expand the full list.
By email — for any alert you've set to email level.
By phone — the urgent ones (a ROAS collapse, a revenue drop) push straight to Slack or Telegram, once you've connected Ford there. See Talking to Ford.

Setting up your alerts

One panel controls everything: Settings → Ford's alerts. Don't configure it rule by rule — start with a preset that matches how you operate:

Growth — wins, surges, opportunities.
Profit — margins, ad efficiency, refunds, fees.
Ops — stockouts, sync issues, things that need doing.
Everything — the full set, pushed hardest.

Then fine-tune. Alerts are grouped into around a dozen plain-English topics — Growth & wins, Revenue drops, Ad performance, Profit & margins, Refunds & returns, Inventory & stock, Products, Customers, Fees, Reputation, Chargebacks, and Integrations & sync. For each topic, pick how loud it should be:

Off — don't tell me.
Dashboard only — show it in Needs Attention, no email.
Dashboard + Email.
Dashboard + Email + Phone — for the ones you can't afford to miss.

On the important alerts you can also set a sensitivity— tight (only the most serious), normal, or sensitive (catch more, earlier). Only the big, high-stakes alerts can reach your phone; lower-stakes context stays in the dashboard so you're never phone-spammed.

Tip

This is as customizable as team roles, on purpose — every founder cares about different things. Set it once to fit your business and Ford does the watching from then on.

Turn an alert into a task

When something needs doing, turn it into a task in one click — or just ask Ford and he'll offer to create one for you (you confirm it). The task lands on your board with the context already filled in, ready to assign. See Tasks.

FAQs

Will Ford spam me?

No — that's the whole design. He only pushes settled, genuinely-actionable alerts, won't repeat himself, caps how many he sends a day, and respects quiet hours. If an alert ever feels like noise, dial that topic down or off in Settings → Ford's alerts.

How is this different from the daily digest?

The daily digestis a gentle once-a-day summary of yesterday. Ford's alerts are real-time and only fire when something crosses a line. Most operators keep both on.

Why didn't an alert I expected fire?

Check that the underlying data exists (a ROAS alert needs ad spend connected; a stock alert needs inventory), that the topic isn't set to Off, and that the move was big enough to clear that topic's sensitivity. Very small or brand-new spend is held back so tiny test campaigns don't trigger false alarms.