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Ecom Forward + Google Ads

Track Google spend, ROAS, and cost down to the individual product.

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● What we pull in

Read-only, from Google Ads:

  • Spend, clicks, conversions and conversion value
  • Per-product (Performance Max) cost and return
  • Campaign-level performance across Search, Shopping and PMax
● What it powers in Ecom Forward

Once connected, this data turns into:

  • Blended ROAS across all your channels
  • A cross-channel marketing scoreboard
  • Per-product ad spend and ROAS, spot the products that lose money on ads
  • True profit after ad spend, in your live P&L
● Connecting it

How the Google Ads connection works.

Connect Google Ads with one click via OAuth (read-only). If your login has access to more than one ad account, Ecom Forward asks which one to sync, no copy-pasting account IDs.

Read-only & encrypted. This connection is read-only and encrypted. Ecom Forward only reads data, it never posts, sends, edits, or changes anything in your account.

● Common questions

Google Ads, answered.

Can Ecom Forward see my Performance Max product spend?

Yes. It pulls per-product cost and return so you can see which SKUs Google is profitably advertising and which are quietly burning budget, a view that's hard to get inside Ads Manager.

What if I run multiple Google Ads accounts?

When your Google login reaches more than one ad account, Ecom Forward shows a picker so you choose the right one. Manager (MCC) accounts are handled correctly, it expands into the real ad-serving accounts underneath.

Is the connection read-only?

Yes. The OAuth grant is read-only reporting access. Ecom Forward cannot create, pause, or edit campaigns, it only reads spend and conversion data.

● Advertising

Other advertising integrations.

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● Ready?

Connect Google Ads and
let Ford do the math.

Start free, connect your stack one tool at a time, and get numbers that finally reconcile, with an AI co-founder that reads all of it.

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