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Ecom Forward + Meta (Facebook & Instagram) Ads

See your Meta spend against the profit it actually produced.

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● What we pull in

Read-only, from Meta (Facebook & Instagram) Ads:

  • Ad spend, impressions and clicks
  • Attributed purchases and purchase revenue
  • Ad-level creatives, so you can see which creative is working
● What it powers in Ecom Forward

Once connected, this data turns into:

  • Blended ROAS across every channel, not Meta's own siloed number
  • A cross-channel marketing scoreboard
  • Ad-level creative analytics, winners and losers at a glance
  • True profit after ad spend, in your live P&L
● Connecting it

How the Meta (Facebook & Instagram) Ads connection works.

Connect Meta by pasting a read-only System-User access token from your Meta Business account. Ecom Forward live-tests the token before saving, so a misconfigured token is caught on the spot instead of failing quietly days later.

Read-only & encrypted. This connection is read-only and encrypted. Ecom Forward only reads data, it never posts, sends, edits, or changes anything in your account.

● Common questions

Meta (Facebook & Instagram) Ads, answered.

Why does Ecom Forward's Meta ROAS look different from Ads Manager?

Ecom Forward shows blended ROAS, ad spend measured against your reconciled Shopify revenue, not Meta's self-reported, often-overcounted attribution. It's the honest, store-wide number you actually run the business on.

Do I need to hand over my Facebook password?

No. You generate a read-only System-User access token inside your own Meta Business account and paste it in. Ecom Forward never sees your login and can only read reporting data.

Can Ecom Forward change my campaigns or budgets?

No. The Meta connection is read-only, it pulls spend and performance data and nothing else. It cannot pause an ad, change a budget, or post anything.

● Advertising

Other advertising integrations.

See all integrations
● Ready?

Connect Meta (Facebook & Instagram) Ads and
let Ford do the math.

Start free, connect your stack one tool at a time, and get numbers that finally reconcile, with an AI co-founder that reads all of it.

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