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Ecom Forward + Loop Subscriptions

See real MRR, churn and cancellation reasons straight from Loop.

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● What we pull in

Read-only, from Loop Subscriptions:

  • Subscription contracts and their status
  • Real MRR, normalized by billing interval
  • Active, paused and cancelled counts
  • Cancellation reasons
● What it powers in Ecom Forward

Once connected, this data turns into:

  • The subscription churn report, from real contract state
  • True MRR across your subscriber base
  • A churn rate that distinguishes a pause from a real cancel
  • The dashboard subscription tile
● Connecting it

How the Loop Subscriptions connection works.

Connect Loop by pasting a read-only Admin API token from Loop under Settings → Admin → API tokens. Ecom Forward live-tests it before saving.

Read-only & encrypted. This connection is read-only and encrypted. Ecom Forward only reads data, it never posts, sends, edits, or changes anything in your account.

● Common questions

Loop Subscriptions, answered.

What does the subscription report show me?

Real MRR, active/paused/cancelled counts, your cancellation reasons, and a true monthly new-vs-churned trend, all from your actual Loop contracts rather than inferred from order timing.

Why do cancellation reasons matter?

They're the retention goldmine that only lives on the subscription platform. Ecom Forward surfaces them so you can see why people leave and act on it, instead of guessing from a drop in orders.

Is the connection read-only?

Yes. The Loop Admin token is read-only, it reads subscription and churn data and never edits, pauses, or cancels a contract.

● Subscriptions

Other subscriptions integrations.

See all integrations
● Ready?

Connect Loop Subscriptions and
let Ford do the math.

Start free, connect your stack one tool at a time, and get numbers that finally reconcile, with an AI co-founder that reads all of it.

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