Your visual brand kit is where you set your look once, so every ad your team designs comes out on-brand without you art-directing each one. It lives on AI Team → Brand Brain, alongside your brand profile and brand files.
What you can set
- Brand colors, your main and accent colors, plus the background and dark tones. Your team guarantees readable text on every combination, so nothing ever comes out low-contrast.
- Fonts, pick a heading and body typeface from a curated list.
- Logo & brand mark, choose how your brand appears (full logo, wordmark, or favicon), and upload a separate ads-only logo if the one you use on ads differs from your email logo.
- Default ad sizes, the formats to make when you don't name any (a specific request in a task always wins).
- Show a call-to-action button, turn the CTA pill on or off across every layout.
- Text on ads, pick how wordy your ads are: full (headline, supporting copy and badges), minimal (just the essentials), or photo poster (the product photo owns the whole ad with just your brand mark).
- Creative rules, a free-text box for your standing do's and don'ts, e.g. “Never mention discounts. British English. Always lead with the fabric.” Your team follows them on every ad.
Tip
Your emails use the same colors too, so your ads and your email campaigns look like one brand. Set it once and it applies everywhere your team creates.
Winning creatives, teach your team what works
On the same page, the Winning creatives card lets you show your team ads that have already performed, so new work leans in that direction.
- Upload an imageof a proven ad, yours, or a screenshot of a competitor's (for a video ad, paste its copy instead).
- Your team reads it once and pulls out the pattern: its hook, angle, layout, offer and why it works.
- The row flips to Ready, and from then on those patterns guide both your static ads and your UGC scripts, as inspiration to adapt, never to copy word-for-word.
Private to you
Uploaded references are stored privately and only used to guide your own team's work. Each one is per-store, with an option to apply it across all your stores.
Next
Ready to make some? See Create ad images with your AI team. To give your team deeper brand context, add brand files.