Ford is never more than a click away. There are three ways to reach him inside the app, plus Slack and Telegram for when you're away from your desk.
Three ways, in the app
- The “Ask Ford” button, floats at the bottom-right of every page. Click it for a chat panel without leaving what you're doing.
- The brain on your Command Center, tap it to talk by voice.
- The full Ford chat, the “AI Team” entry in the sidebar (the Ford tab), for a focused conversation.
Voice
On the Command Center, tap the brain and just talk. Ford listens, answers aloud, and the data he pulled appears on screen as cards while he speaks. Tap again to interrupt and ask the next thing. There's a hands-free toggle if you want a continuous back-and-forth. (Voice needs a quick one-time microphone permission in your browser.)
Ask “how did we do?”
Ask Ford “how was yesterday?”, or “how did we do this week?”, “how's the business doing this month?”, or about a specific store, and he gives you a full rundown for each store: revenue, net profit and margin, ROAS (the blended number plus a quick per-channel read), conversion rate, and AOV. Every figure is shown against the period before, so you instantly see what went up and what went down. Leave the store out and he covers your whole business, then offers to dig into whatever moved. The numbers match your Dashboard exactly, your real, reconciled data, never a guess.
Asking for help is free
Ford doubles as your in-app help desk. Ask “how do I set COGS?”, “where do I connect Klaviyo?”, or “why don't my numbers match Shopify?” and he'll give you the exact menu path and a link. How-to questions like these don't count toward your monthly question allowance, they're free.
Slack & Telegram
Bring Ford into where you already work. From AI Team → Settings → Channels, connect Slack or Telegram (owner-only setup). Then you can message Ford from there to ask questions, and his urgent alerts push to you there too.
- Telegram, connect via a one-time link, then chat with the bot.
- Slack, add Ford to your workspace; DM him or mention
@Fordin a channel.
Note
How to read his answers
Ford shows which data he used (“Based on: …”) under his answers, so you can trust where a number came from. Spoken answers are kept short and punchy; the on-screen version carries the full detail.
Your monthly questions
Your plan includes a generous monthly allowance for Ford's analysis questions and deeper research runs, with bigger plans (Captain → Crew → Fleet) getting more. You never see a per-question price, and, again, how-to/help questions are free. You can check your usage anytime, top up, or run Ford on your own Anthropic key, see AI usage, allowances & top-ups.